Chipotle Mexican grill often it known for It’s chipotle. It is an American restaurant for fast casuals in united states. And it is located in Germany, Canada, France, and united kingdom. It is special in tacos and mission styles burritos.
The name itself derived from chipotle, the Nahuatl and it is named for smoked and dried jalapeno chili pepper. The trading of company goes in new York stock exchange under the symbol of ticker.
The restaurant is traded as NYSE:CMG S&P 500 component. It is the type of fast casual industry. And it was founded in the 26 years ago that means in the year 1993, on 13 july. The founder was Steve ells.
They had their head quarter in Newport beach California, us. There are 2500 number of locations.
- The executive chairman
- Chief marketing And development officer.
To know about the employees there are 64,570 numbers of employees which more than incredible amount. Chipotle have 16 restaurants in Colorado when the McDonald’s corporation become a major investor in the year 1998.
Advertising And Publicity
in the past years chipotle introduced their self through radios and also relied on bill boards and a word of mouth to advertise. In the year 2012 during the 54th annual Grammy awards ceremony their introduced as in televised commercial advertisement.
In the year 2012, chipotle introduced ad campaign that advice which was given top chipotle agencies. In the year 12 sept, 2013 chipotle also released an animated short story the scarecrow, with companion to the mobile video game.
On December 16, 2015 chipotle also went on the full page advertisement. And got successful in the field of making a appropriate advertisement.
It is based on the type of item you choice so the prices differs. in the year 2007 it was a time to expand the menu so at that time steves ells said.
It is important thing to keep and be focused related menu because if few things are messed up,you could do better than anyone else. Chipotle also offers special children food. Most of the restaurants it drink. serve beer and margaritas in additional with soft drinks and fruit drinks.
Multiple Incident In 2015
In the year 2016 feb 8 chipotle closed all the outlets its nation wide for a few hours during the morning time. After that the company hired many new head for food safety with the changing including all the employees. That wash hands every half hour having their employees to produce onions.
Since the food poising was in 2015 their was a lower trust in the product. For up bring the trust the chipotle had free lunch to bring back their customers and a heavy advertisement.
Corporate In Management
The team of chipotle contains residing corporate officer and including the board of directors. Based on all the audits, compensation, nominating and corporate government.
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It can be said as a best restaurant all over with its successful story in the field. All the working of the firm was so well managed and well done be there is something to get learned.